Pre-moment
A board pitch. A key negotiation. A first meeting with someone who matters. You know it's coming — and you know you won't get a second chance at the first impression.
Coach lets you feel the pressure before it's real.
Simulated exchange
Coach builds a psychological model of who you're meeting — their decision style, their likely resistance, their tells — and runs you through the conversation until the response becomes instinct.
Prepare under pressure, not in front of the actual person.
01
Provide context about who you're meeting. Coach builds a model of their thinking style, their likely objections, and what moves them — then runs the simulation from their side of the table.
02
The simulation generates responses, objections and follow-up questions in real time. You answer. You iterate. By the time the real moment comes, your response is a reflex, not a calculation.
03
Where Lasswell's model breaks: Coach's simulated effect loops back into your message and channel choice before the real conversation ever happens — closing the gap before it opens.
Other tools in the suite