Pre-send

You know exactly
who it's going to —
but does the message feel right for them?

You've written it. You've revised it. You hesitate before you hit send — not because the content is wrong, but because something about the fit feels off.

That hesitation is data. PIMP is how you resolve it.

Compose with PIMP → See if it fits ↓

Named recipient

One message.
Built for exactly
how this person decides.

Your tone of voice — their cognitive style. PIMP cross-maps them against the knowledge graph to build variants that sound like you and land the way they think.

The right words for the right person. Immediately.

Open PIMP → See if it fits ↓

Your voice, their logic

PIMP keeps your tone of voice intact while structuring the message around how the specific recipient processes decisions — not how you think they should.

Name the recipient

Provide context about who you're writing to — their role, their known priorities, what they care about. PIMP maps that against 26 psychological and social principles to calibrate the approach.

Multiple variants, one decision

PIMP generates multiple framing variants from a single situation. You choose the one that fits — or combine angles into the final message.

How PIMP works

Three steps from
your voice to their inbox

PIMP doesn't just generate copy — it captures how you write, maps who you're writing to, and composes variants that sound like you and land the way they think. Each step builds the precision the next one depends on.

Your writing style

Set your Tone of Voice

Your writing style

Set your Tone of Voice

Upload a sample of your own writing — emails, messages, documents. PIMP extracts your rhythm, vocabulary, and register. The result is a Tone of Voice profile that stays yours across every message you compose.

Who you're writing to

Create recipient profiles

Who you're writing to

Create recipient profiles

Name the recipient and describe what you know — their role, their known priorities, how they tend to decide. PIMP maps that context against 26 psychological and social principles to build a cognitive profile for each person.

The message itself

Compose

The message itself

Compose

Describe what you need to say and choose your recipient. PIMP cross-maps your tone of voice with their cognitive profile to generate variants that sound like you — structured around how this specific person thinks, weighs, and decides.

PIMP — build a message that doesn't exist yet.
For one person, or a specific named group.

Have you ever hesitated right before hitting send, unsure if the tone was right for this person — or this board?
Would you like every message to sound like you — but built for exactly how the recipient, or every member of the committee, thinks and decides?
Do you write differently to your board than to your peers — but wish you didn't have to reconstruct that voice every time?
Could one high-stakes update land the same way with every steering committee member — without turning into five separate emails?

Request early access →

You know exactlywho it's going to —but does the message feel right for them?

One message.Built for exactlyhow this person decides.